INTRODUCING

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YOUR TRUST LAYER

FOR AUTOMOTIVE INVENTORY DATA

WHAT’S THE PROBLEM?

SAME VEHICLE.
DIFFERENT DATA.

A vehicle doesn’t change as its information moves between systems. The data describing that vehicle does.

OEM feed. Dealer IMS. Website. Ad Platform. Marketplace. Every handoff is a coin flip.

At scale, that’s not noice. That’s the whole downstream business crumbling.

Multiple black Toyota SUVs connected with lines on a surreal platform with rock formations and a dramatic sky featuring clouds and a large moon.

Is this the same vehicle?

The price was cheaper online!

Why are there missing photos?

Why aren't all units getting advertised?

Will the dealer honor the price if it's different on marketplace?

Why are my incentives not showing up?

Howcome it's right in the IMS but wrong on the website?

Is this the same vehicle? The price was cheaper online! Why are there missing photos? Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? Howcome it's right in the IMS but wrong on the website?

Is this the same vehicle?

The price was cheaper online!

Why are there missing photos?

Why aren't all units getting advertised?

Will the dealer honor the price if it's different on marketplace?

Why are my incentives not showing up?

Howcome it's right in the IMS but wrong on the website?

Is this the same vehicle? The price was cheaper online! Why are there missing photos? Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? Howcome it's right in the IMS but wrong on the website?

THE PROBLEM ISN’T
FRAGMENTED DATA.
IT’S UNCERTAINTY.

Is this the same vehicle?

The price was cheaper online!

Why are there missing photos?

Why aren't all units getting advertised?

Will the dealer honor the price if it's different on marketplace?

Why are my incentives not showing up?

Howcome it's right in the IMS but wrong on the website?

Is this the same vehicle? The price was cheaper online! Why are there missing photos? Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? Howcome it's right in the IMS but wrong on the website?

They want to charge more for extra feeds

This is why you can't trust anyone!

The website company said it was the IMS fault

Why aren't all units getting advertised?

Will the dealer honor the price if it's different on marketplace?

Why are my incentives not showing up?

Howcome it's right in the IMS but wrong on the website?

They want to charge more for extra feeds This is why you can't trust anyone! The website company said it was the IMS fault Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? Howcome it's right in the IMS but wrong on the website?

WHAT UNCERTAINTY
ACTUALLY COSTS.

Every handoff without a shared standard is a chance to lose money, and at network scale, those chances add up fast.

Ad spend against listings that quietly underperform. Incentive dollars unclaimed because the data doesn’t match. Compliance exposure that surfaces only after a dealer’s already been flagged.

It’s not one big loss. It’s a slow leak, across every dealer, every campaign, every quarter, and it’s the price of not knowing which data to trust.

A surreal landscape featuring a large, elevated, circular concrete structure with a central pillar, set in a cracked, dry landscape. Spheres are floating and crashing into the ground, with some shattered, and a winding bridge extending into the distance under a cloudy sky.

DEATH BY A THOUSAND LEAKY DATA POINTS

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ÆTHR TURNS
FRAGMENTED
INVENTORY DATA
INTO ONE STANDARD
EVERYTHING
DOWNSTREAM
CAN TRUST.

THE SOLUTION

Finally a clean, consistent, always-available foundation that OEMs, Dealer Groups, and third-parties can trust to power everything downstream: Every listing, every campaign, every connected system. ÆTHR places full control and full ownership back into the hands of the industry.

HOW ÆTHR KEEPS
EVERY SYSTEM IN SYNC

Five capabilities, one standard, working everywhere at once.

VALIDATE

With realtime ingestion via Prism, and additional ingestion of unlimited data sources, ÆTHR catches inconsistencies before they spread across the ecosystem.

NORMALIZE

ÆTHR’s normalization layer makes disparate inventory speak the same language, no matter the source or system.

ENRICH

Make every inventory record more useful. Add structure data, OEM compliant and Vin-specific build info, and context that increases the value of the data to connected platforms.

GOVERN

Give OEMs a consistent standard across every dealer and technology environment without controlling every endpoint directly.

STREAM

Prism is our powerful streaming engine that moves past batch feeds. When inventory changes, connected systems know in real time.

COMPLIANCE, GOVERNANCE, ACCURACY AT SCALE

OEM, DEALER GROUP OR THIRD PARTY.

SAME STANDARD, WITHOUT THE LEARNING CURVE.

ÆTHR connects to what's already in place. An OEM standardizing across its network. A dealer group running its own DMS and ad stack. A third party plugging into the data downstream. Same answer for all three: no migration, no change management, no rip-and-replace.

DMS, IMS, website, ad platform, marketplace: whoever's system it is, it works from the same accurate picture of every vehicle.

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